Ever get scam calls? I know I do all the time. It used to be “sally” from the loan processing department. Then automated telemarketing scams exploded in popularity. One company, O2, is doing something about it using Artificial Intelligence.
O2’s AI Granny Bot, named Daisy, is a clever creation designed to combat phone scammers. Daisy is part of O2’s “Swerve the Scammers” campaign and was developed using advanced AI technology to mimic a real grandmother.
How Daisy Works
Real-Time Interaction: Daisy can engage with scammers in real-time, keeping them on the phone and away from potential victims. She uses a combination of AI models to listen, transcribe, and respond to calls, creating the illusion of a real person.
Human-Like Persona: Daisy’s voice and personality are modeled after a real grandmother, complete with stories about her family and hobbies. This makes her interactions with scammers more convincing and engaging.
– **Scambaiting**: Daisy’s primary goal is to waste scammers’ time by engaging them in long, meandering conversations. This prevents scammers from targeting real people and helps expose their tactics [A](https://www.eweek.com/news/ai-granny-fights-phone-scammers/?copilot_analytics_metadata=eyJldmVudEluZm9fbWVzc2FnZUlkIjoiTmFwUHRQRUcxN3lBcTFEZzhwZDN4IiwiZXZlbnRJbmZvX2NsaWNrU291cmNlIjoiY2l0YXRpb25MaW5rIiwiZXZlbnRJbmZvX2NvbnZlcnNhdGlvbklkIjoiZldWWDV4Nk1tbmF6dWZoTFRQNHpWIiwiZXZlbnRJbmZvX2NsaWNrRGVzdGluYXRpb24iOiJodHRwczpcL1wvd3d3LmV3ZWVrLmNvbVwvbmV3c1wvYWktZ3Jhbm55LWZpZ2h0cy1waG9uZS1zY2FtbWVyc1wvIn0%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1) [B](https://bgr.com/tech/brilliant-ai-bot-imitates-a-granny-to-keep-phone-scammers-on-the-line-for-hours/?copilot_analytics_metadata=eyJldmVudEluZm9fY2xpY2tTb3VyY2UiOiJjaXRhdGlvbkxpbmsiLCJldmVudEluZm9fY2xpY2tEZXN0aW5hdGlvbiI6Imh0dHBzOlwvXC9iZ3IuY29tXC90ZWNoXC9icmlsbGlhbnQtYWktYm90LWltaXRhdGVzLWEtZ3Jhbm55LXRvLWtlZXAtcGhvbmUtc2NhbW1lcnMtb24tdGhlLWxpbmUtZm9yLWhvdXJzXC8iLCJldmVudEluZm9fY29udmVyc2F0aW9uSWQiOiJmV1ZYNXg2TW1uYXp1ZmhMVFA0elYiLCJldmVudEluZm9fbWVzc2FnZUlkIjoiTmFwUHRQRUcxN3lBcTFEZzhwZDN4In0%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1).
### **Impact and Reception**
– **Fraud Prevention**: Daisy has successfully kept numerous scammers on the phone for extended periods, sometimes up to 40 minutes, effectively reducing the number of potential victims [A](https://www.eweek.com/news/ai-granny-fights-phone-scammers/?copilot_analytics_metadata=eyJldmVudEluZm9fY29udmVyc2F0aW9uSWQiOiJmV1ZYNXg2TW1uYXp1ZmhMVFA0elYiLCJldmVudEluZm9fY2xpY2tTb3VyY2UiOiJjaXRhdGlvbkxpbmsiLCJldmVudEluZm9fY2xpY2tEZXN0aW5hdGlvbiI6Imh0dHBzOlwvXC93d3cuZXdlZWsuY29tXC9uZXdzXC9haS1ncmFubnktZmlnaHRzLXBob25lLXNjYW1tZXJzXC8iLCJldmVudEluZm9fbWVzc2FnZUlkIjoiTmFwUHRQRUcxN3lBcTFEZzhwZDN4In0%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1) [C](https://www.aol.com/ai-granny-combating-phone-scams-140246581.html?copilot_analytics_metadata=eyJldmVudEluZm9fY2xpY2tTb3VyY2UiOiJjaXRhdGlvbkxpbmsiLCJldmVudEluZm9fY2xpY2tEZXN0aW5hdGlvbiI6Imh0dHBzOlwvXC93d3cuYW9sLmNvbVwvYWktZ3Jhbm55LWNvbWJhdGluZy1waG9uZS1zY2Ftcy0xNDAyNDY1ODEuaHRtbCIsImV2ZW50SW5mb19jb252ZXJzYXRpb25JZCI6ImZXVlg1eDZNbW5henVmaExUUDR6ViIsImV2ZW50SW5mb19tZXNzYWdlSWQiOiJOYXBQdFBFRzE3eUFxMURnOHBkM3gifQ%3D%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1).
– **Public Awareness**: The campaign has raised awareness about phone scams and encouraged people to report fraudulent calls and texts [A](https://www.eweek.com/news/ai-granny-fights-phone-scammers/?copilot_analytics_metadata=eyJldmVudEluZm9fY2xpY2tTb3VyY2UiOiJjaXRhdGlvbkxpbmsiLCJldmVudEluZm9fY2xpY2tEZXN0aW5hdGlvbiI6Imh0dHBzOlwvXC93d3cuZXdlZWsuY29tXC9uZXdzXC9haS1ncmFubnktZmlnaHRzLXBob25lLXNjYW1tZXJzXC8iLCJldmVudEluZm9fY29udmVyc2F0aW9uSWQiOiJmV1ZYNXg2TW1uYXp1ZmhMVFA0elYiLCJldmVudEluZm9fbWVzc2FnZUlkIjoiTmFwUHRQRUcxN3lBcTFEZzhwZDN4In0%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1) [B](https://bgr.com/tech/brilliant-ai-bot-imitates-a-granny-to-keep-phone-scammers-on-the-line-for-hours/?copilot_analytics_metadata=eyJldmVudEluZm9fY29udmVyc2F0aW9uSWQiOiJmV1ZYNXg2TW1uYXp1ZmhMVFA0elYiLCJldmVudEluZm9fY2xpY2tTb3VyY2UiOiJjaXRhdGlvbkxpbmsiLCJldmVudEluZm9fY2xpY2tEZXN0aW5hdGlvbiI6Imh0dHBzOlwvXC9iZ3IuY29tXC90ZWNoXC9icmlsbGlhbnQtYWktYm90LWltaXRhdGVzLWEtZ3Jhbm55LXRvLWtlZXAtcGhvbmUtc2NhbW1lcnMtb24tdGhlLWxpbmUtZm9yLWhvdXJzXC8iLCJldmVudEluZm9fbWVzc2FnZUlkIjoiTmFwUHRQRUcxN3lBcTFEZzhwZDN4In0%3D&citationMarker=9F742443-6C92-4C44-BF58-8F5A7C53B6F1).
Daisy is a brilliant example of how AI can be used creatively to protect people from fraud. If you want to know more about her or see her in action, you can check out the [official announcement](https://news.virginmediao2.co.uk/o2-unveils-daisy-the-ai-granny-wasting-scammers-time/).
Isn’t it fascinating how technology can be used to outsmart scammers? 😊